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Strategic Market Planning

Concept Consulting's strategic market planning approach refines a concept's site criteria to govern the pattern of expansion.  Our drill-down approach incorporates:

  • an in-depth study of the concept's lifestyle and demographic data in order to prioritize trade areas;

  • analysis of direct competition and other concepts that attract a similar customer profile to validate prioritization;

  • studies of multi-site metropolitan areas to identify and prioritize individual trade areas and optimize market penetration; and 

  • computer-generated mapping of the trade area, showing tier priorities, competition and other relevant data points.

Do you have an exciting retail or restaurant concept

ready for national expansion or right-sizing?

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