Concept Consulting's strategic market planning approach refines a concept's site criteria to govern the pattern of expansion.  Our drill-down approach incorporates:

​

• an in-depth study of the concept's lifestyle and demographic data in order to prioritize trade areas;

• analysis of direct competition and other concepts that attract a similar customer profile to validate prioritization;

• studies of multi-site metropolitan areas to identify and prioritize individual trade areas and optimize market penetration; and 

• computer-generated mapping of the trade area, showing tier priorities, competition and other relevant data points.

​

​