Strategic Market Planning
Concept Consulting's strategic market planning approach refines a concept's site criteria to govern the pattern of expansion. Our drill-down approach incorporates:
an in-depth study of the concept's lifestyle and demographic data in order to prioritize trade areas;
analysis of direct competition and other concepts that attract a similar customer profile to validate prioritization;
studies of multi-site metropolitan areas to identify and prioritize individual trade areas and optimize market penetration; and
computer-generated mapping of the trade area, showing tier priorities, competition and other relevant data points.